There’s an interesting story about the early days of Yellowstone park and the rampant pollution of the pristine environment prior to the regulation of the throngs who crowded into the park when transportation made it possible to travel to the parks by trains and automobile. From a few hundred visitors a month, the numbers grew so exponentially they had lines of automobiles waiting for hours to get in. When they did there were not enough accommodations for the increasingly record breaking attendance. Trash piled up. Foliage and flowers were trampled, wildlife was threatened, and finally, laws were put in place to regulate the crowds.
Patagonia treasures the environment and has worked hard to put measures in place that respect the earth and those who trod upon it. Their business model is dedicated to maintaining and improving the environment and to protect the natural resources their customers enjoy. They want the lakes, rivers and hiking trails to be usable for generations to come. They want their workers to earn a living wage so they too, can participate in the very sports the company champions and makes clothes and accessories for. They put 1% of their proceeds toward grassroots environmental causes and groups who work to preserve the integrity of the great outdoors. You can be a part of this just by going to Groupon online, and taking advantage of a great deal for products from Patagonia. Your enjoyment of camping,fishing, hiking, white water rafting, alpine climbing, swimming, fly fishing and old-fashioned splashing around in the water at the beach are key to everything they do. By teaming up with Groupon they are reaffirming that commitment. They offer 30% off women’s apparel, and 30% off pack and gear for your next adventure.
Patagonia believes in paying a premium for quality products and raw materials from environmentally sensitive producers around the world. Your purchase of a Patagonia product is circulated back into communities that really benefit from their philanthropy. But the products speak for themselves. They continue to be some of the best-selling products in their brand category because of the qualitythat goes into every piece they make. So you can be confident you are spending your money on quality goods that will enhance your experience and do good in the world. What a combination that is.